Fairfield County Homes for Sale

My Other Blog is a Community Blog

Black Rock Online Community Blog

I started a community blog because there was no single source of information for all the events occurring in my neighborhood.  Since this is also my market area for my real estate business, it made sense for me to sponsor the community blog.   As you can see I use the vFlyer widget to showcase my listings.  Potential clients can click on the photo of my husband and myself to learn more about our areas of expertise. 

The site consists of a front page with leading news, but readers can click on "Continue Reading" to see the full text.  All the posts are categorized and readers can view posts by category by clicking on the category on the left sidebar. 

Both residents and organizations use the Community Calendar to check on the times of events and to determine when to schedule events so that there is no overlap.  The Discussion Forum is still not very user friendly and is a work-in-progress.

I don't get many comments on the blog itself, but I receive a number of e-mails from residents who tell me that they rely on the community blog.  In fact, when there is a storm, I get up early and post the school closings.  Both kids and parents rely on my school closing posts as it is much easier to scan the school closings online  than to listen through a long list of school closings on the radio.

I use the Blogging Systems platform because it allows multiple authors.  In this way, I don't have to post all the information myself.  I give author and editor capabilities to local organizations.  You can see which ones are authored by me and by others as the name is listed under the post title along with the date of the post.

My community blog is on page one of Google for keywords related to real estate in my market area, so I have received a number of leads as a result of the blog.  If you check out the Black Rock Community Blog, you'll see that readers can sign up for e-mail updates.  Over 180 readers have signed up to receive e-mail updates.  By signing up I can send out express e-mails easily (I use GoDaddy Express Marketing, a permission e-mail marketing tool)  I provide e-mail updates once a month on new posts and I provide direct links to those posts for the convenience of my readers.

Does a community blog make sense for your market area?  Would you have the time to commit to keeping it updated? 

 

 

Click on icons below to go to Black Rock Real Estate and Black Rock Community websites as well as social media sites:

 

                                 

 

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Comment balloon 9 commentsGail Robinson • November 04 2007 10:55AM
My Other Blog is a Community Blog
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I started a community blog because there was no single source of information for all the events occurring in my neighborhood. Since this is also my market area for my real estate business, it made sense for me to sponsor the community blog. As… more
Harborview Market
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This is where I meet my clients, enjoy a latte, and chat with my neighbors. This little cafe is the center of our community and brings us all together. It's also where we have barbecues, parties, art exhibitions, poetry readings, and much more. … more
Black Rock - A Vibrant, Coastal Community
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Over the past decade, Black Rock has been attracting artists, academics, young professionals, and retirees who yearn to live in a true neighborhood and an affordable waterfront community on Long Island Sound. This Fairfield County community has… more
Black Rock Market Report for 2006
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TEXT FROM FIRST PAGE OF SIX PAGE NEWSLETTER (to view or download newsletter go to Black Rock's Community Blog at www. blackrockonline. org As you know, the U. S. real estate market in general slowed down in 2006 and Black Rock was no exception,… more
Why Bridgeport is Number 3 on Best Places to Invest
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In Rick & Ine's blog on the Strongest Real Estate Markets they mentioned Bridgeport, CT came in #3 according to Business 2. 0's article The New Rules of Real Estate: The Best Places to (Still) Invest with a projected increase in value of 63%… more