Fairfield County Homes for Sale: Using HDR Photography in Your Listing Presentation

Using HDR Photography in Your Listing Presentation

We all know that photos sell homes and with 94% of buyers doing their research for buying their next home on the Internet, photos that show well on a monitor are much more important that photos that look well in print ads. I learned about a technique on ActiveRain back in 2007 from Margaret Hokkanen, called HDR (High Dynamic Range) photography. Margaret is a professional photographer (and REALTOR) who uses fabulous high end equipment, but I adapted her techniques to my inexpensive Kodak V570 Dual Lens camera to create better photos.

I spend hours in taking photos, running the Photomatix software (to combine the bracketed images into an HDR photo), and then blending the HDR photo with a normal exposure photo in Photoshop Elements.

At the end of my listing presentation on my iPad (of course), I explain HDR photography and show a few examples of the photos I've taken, so the potential sellers can see the difference. I point out that the tonal range is broader (whiter whites and blacker blacks) and the color saturation is deeper. Blending with a normal photo in Photoshop Elements is important as HDR photos can make ceilings look gray.

Black Rock CT  www.blackrockhomesforsale.com











Black Rock CT  www.blackrockhomesforsale.com











Black Rock CT  www.blackrockhomesforsale.com











Black Rock CT  www.blackrockhomesforsale.com


Consider adding HDR photography to your marketing skill set.



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Comment balloon 6 commentsGail Robinson • January 27 2012 04:19PM


Gail: Those are really beautiful photos!  They may highlight the importance of repairing imperfections, since I imagine they would show up better in such clear pictures, too.  Thank you for sharing!

Posted by Andrew Capelli (Hoover Elementary) about 7 years ago

Andrew - Thank you for visiting my blog and commenting!

Posted by Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT (William Raveis Real Estate) about 7 years ago

Good Evening Gail

Thanks for the post and absolutely gorgeous photos. Have a great weekend.

Posted by Patrick White, Driven to bring New Yorkers home (Home Driven Realty, Inc) about 7 years ago

These are stunning photos, Gail and I admire you for your perserverance in learning all this stuff.  I tried Photoshop Elements once but just didn't have the patience to learn it.  Wish I had.

Posted by Jane Peters, Los Angeles real estate concierge services (Home Jane Realty) about 7 years ago

Gail I need to learn more about that.  Those are gorgeous shots, excellent job.

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) about 7 years ago

Hi Gail! This sounds complicated, but the results are wonderful! I'll have to study up more on this!

Posted by Rose King, Friendswood / Pearland / Houston Bay Area (David Tracy Real Estate) about 7 years ago

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