We all know that photos sell homes and with 94% of buyers doing their research for buying their next home on the Internet, photos that show well on a monitor are much more important that photos that look well in print ads. I learned about a technique on ActiveRain back in 2007 from Margaret Hokkanen, called HDR (High Dynamic Range) photography. Margaret is a professional photographer (and REALTOR) who uses fabulous high end equipment, but I adapted her techniques to my inexpensive Kodak V570 Dual Lens camera to create better photos.
I spend hours in taking photos, running the Photomatix software (to combine the bracketed images into an HDR photo), and then blending the HDR photo with a normal exposure photo in Photoshop Elements.
At the end of my listing presentation on my iPad (of course), I explain HDR photography and show a few examples of the photos I've taken, so the potential sellers can see the difference. I point out that the tonal range is broader (whiter whites and blacker blacks) and the color saturation is deeper. Blending with a normal photo in Photoshop Elements is important as HDR photos can make ceilings look gray.
Consider adding HDR photography to your marketing skill set.