Fairfield County Homes for Sale: What It Takes to Sell a Home in Fairfield County Connecticut

What It Takes to Sell a Home in Fairfield County Connecticut


What does it take to sell a home in Fairfield County, Connecticut? You might be surprised! There are so many steps that it is not possible to list them all in this post, but some of the key steps are shown below:

MLS Listing

Prepare ZipForms listing paperwork

Measure rooms for MLS room dimensions

Take High Dynamic Range photos for Internet and print marketing

Go over inclusions and exclusions in detail with client for Inclusions/Exclusions Addendum

Discuss showing times and instructions

Obtain electronic keybox and install

Make sure “For Sale” sign is installed and add my sign rider with QR code for photos and information about the listing

Marketing Materials

Create property brochure in print and PDF formats

Put a copy in DropBox for easy access

Internet Marketing

Create Featured home on www.blackrockhomesforsale.com

Create new listing on Postlets

Put Postlets widget on ActiveRain

Put Postlets widget on www.blackrockonline.org

Post New Listing on ActiveRain – main blog

Post New Listing on ActiveRain – outside blog

RealBird – create listing

RealBird – create Virtual Tour and put on MLS

RealBird – put map and slideshow on one page on ActiveRain

Create newspaper ad for Raveis

Post Realbird listing on Craigslist

Post Realbird listing on Google+

Post Realbird listing onTwitter

Post Realbird listing on Linked In

Post some photos from listing on Pinterest (link from my site)

Facebook – link from www.blackrockhomesforsale.com to Black Rock CT page

Facebook – link from RealBird to Real Estate page

E-Mail Marketing

Send out Constant Contact e-mail to my 500+ subscribers with new listing photo and link to online brochure

Send out e-mail blast to the 85 agents in my office and to agents in other Raveis offices (over 600 e-mails)

Send out e-mail blast to my Outlook contact file of over 300 agents


Send signed binder & Binder Entry form to buyer’s agent

Fax to seller’s attorney:

  • CMLS listing

  • Signed binder

  • Signed property & lead disclosure

  • Copy of deposit check

  • -Binder Entry form

Memo to Office Administrator

  • Binder Entry form

  • Original of signed binder (or faxed copy if done by fax)

  • Original of signed disclosures (or faxed copy if done by fax)

  • Copy of deposit check

Mark the property as Under Deposit in the MLS system within 24 hours of signed offer


Schedule inspection & arrangements (calendar item)

Radon equipment removal (calendar item)

The home inspection-resolve any issues, document & communicate information to seller’s attorney


Confirm signing of purchase/sale contract by the buyer & note specific dates (mortgage commitment, closing, etc.)

Request Resale Certificate (seller – condos/co-ops only)

Change MLS property status to pending (off market date = contract signing date)


Monitor mortgage commitment process & confirm receipt with the buyer’s agent

Attend appraisal & provide recent sold comps

Check with buyer’s agent to ensure property appraised out

Moving Checklist

Create customized Moving Checklist for client and send


Week before close call seller attorney’s office & confirm closing is on schedule

Confirm with seller to call for a final oil tank reading & to notify the closing attorney.

Remind seller to cancel all utilities (for after walk thru)

Inform buyer’s agent of dates for utility cancellations so buyer can activate the services

Review with seller when & where the closing will be.

Walk through

  • Confirm with buyer’s agent when walk thru is planned & pick up lock box.

  • Arrange with buyer’s agent key, garage door, security codes & other misc exchange.

  • Take photos of issues

  • Resolve any issues



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Comment balloon 29 commentsGail Robinson • July 22 2012 12:23AM


Good morning, Gail....selling a home in Fairfield County, CT is a time consuming process with many details to address during the process.....those who are thinking of selling their Fairfield County, CT home would be wise to call Gail Robinson to give them guidance with this process..... as everyone can see, Gail knows how this is done.

Posted by Barbara Todaro, "Franklin MA Homes" (RE/MAX Executive Realty ) over 6 years ago

People think we have a sign put in the yard....and throw the listing on MLS and wait for the phone to ring...Gail Robinson is the gal to call in Fairfield County Ct...she knows better and gets the job done well !

Posted by Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce (EXP Realty 414-525-0563) over 6 years ago
Gail, excellent list, you are giving all your secrets away. I also like a homeowners operational and maintenance owners manual discribing the home features, improvements, manuals and spec sheets.
Posted by David Popoff, Realtor®,SRS, Green ~ Fairfield County, Ct (DMK Real Estate ) over 6 years ago

Gail, excellent break down to get a home to closing. Fairfield County has a top notch agent to get the job done.

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA over 6 years ago

Yes, that's all, easy right? I have found this be the public perception! I believe every client should review this kind of list. Not only will we as Realtors be better understood but the client will hopefully rise to the occasion once they understand just how extensive a body of work it takes to get it done!

Posted by Vanessa Saunders, From Manhattan to the Catskills of New York (Global Property Systems Real Estate) over 6 years ago

Barbara - Thank you!

Sally & David - I didn't even list ALL the steps.  It would be too boring to post.  How many agents even have an Internet Marketing checklist?  Good question for prospective sellers to ask during the listing presentation.

David - No, I'm not giving them all away.  ;)  Trust me!  However, you and I know that most agents will not take the hours and hours it takes to do the Internet marketing part.  I was blogging until 3:30 AM today and I have to meet with clients today.  Internet marketing takes time and know-how.  That's why I'm going for my IMSD designation (for the know how).  The time, now that's another matter.  It definitely requires discipline and sacrifice.

Michael - Thank you!

Vanessa - I could have made this list so much longer.  There was someone on AR who several years ago published a 100 step list of what she does for her listing clients.  I was so impressed I printed it out and saved it, somewhere.

Posted by Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT (William Raveis Real Estate) over 6 years ago

Add one more thing....that winning smile of yours Gail...good post and host

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) over 6 years ago

I wrote  a similar post yesterday but mine was on "what is take to buy a home in Richmond Virginia" and it is amazing how much time goes into both sides of a transaction. I love how detailed your post is and I am sure those looking to sell their Fairfield County Connecticut home will find this very informative and see the value you provide your clients!

Posted by Shannon Milligan, Richmond VA Real Estate Agent/Associate Broker, RVA Home Team - Winning with Integrity. (RVA Home Team) over 6 years ago

Your list is easy to read because of the way it's broken up, nice!  I want to ask each agent doing these - do you go over this list with sellers?  Or do you just leave it with them?

If you go over it with them, when do you do that?

I started working on a list a couple of months ago, but feel awkward about taking the time to go over it so have just included it in the notebook I create for sellers.  Oops - that's a line item I need to add to my list!

Posted by Joetta Fort, Independent Broker, Homes Denver to Boulder (The DiGiorgio Group) over 6 years ago

Great list, Gail.  I think that I will have to go and lay down and rest after having read it and contemplating the amount of work – and time – that goes into selling a house.

Posted by John Juarez, ePRO, SRES, GRI, PMN (The Medford Real Estate Team) over 6 years ago

Good list and something we all do.  Maybe thats why we only get listings one at a time.

Posted by Chris and Dick Dovorany, Broker/Associate at Premiere Plus Realty ( Homes for Sale in Naples, Bonita Springs and Estero, Florida) over 6 years ago

Great post, to help home buyers & sellers understand how much work there is behind every transaction

Posted by Tina Gleisner, Home Tips for Women (Home Tips for Women) over 6 years ago

Gail -- This is excellent in showing the sellers(s) how much is done to successfully effect a closing. I KNOW how much time blogging about the property takes, but it is SUCH a key marketing component that, as you know, many area agents do NOT do.  You, my friend, have it nailed down and provide your clients with exceptional added value.

Posted by Barbara Altieri, REALTOR-Fairfield County CT Homes/Condos For Sale (RealtyQuest/Kinard Realty Group, Fairfield and New Haven County CT Real Estate) over 6 years ago


Well you certainly do a lot when you list a home in Fairfield County.  Your list is covers every area of the life of a listing.  People who are thinking of buying or selling a home in Fairfield need only consult with you to find the best agent.  Good luck with the contest.

Posted by Evelyn Kennedy, Alameda, Real Estate, Alameda, CA (Alain Pinel Realtors) over 6 years ago

Great post!!!!

Posted by MaryKay Shumway, Door County Wisconsin's Real Estate Expert (The Kellstrom Ray Agency, Inc. (Est. 1948)) over 6 years ago

Gail.. the process is lengthy but worth it. Hiring a realtor is the way to go as you know the process for your area in Fairfield County CT.

Posted by Janis Borgueta, LIC RE Salesperson (Key Properties of the Hudson Valley ) over 6 years ago

Hi Gail, this is a good way to point out everything we do during the process. And checklists are always great to make sure nothing falls through the cracks.

Posted by Sandy Acevedo, RE/MAX Masters, Inland Empire Homes for Sale (951-290-8588) over 6 years ago

Gail, a well documented display of how a home gets sold properly and quickly. Congrats on the feature

Posted by Ed Silva, Central CT Real Estate Broker Serving all equally (RE/MAX Professionals, CT 203-206-0754 ) over 6 years ago

This is a thorough list of what it takes to get a home sold in Fairfield County, CT.  Not everyone would be so thorough.  You cerrtainly are the go-to real estate agent to get things done.

Posted by Jane Peters, Connecting you to the L.A. real estate market (Home Jane Realty) over 6 years ago

That is pretty much what we do in Texas too... lots and lots of work.

Posted by Sussie Sutton, UTR TEXAS Realtors - Rep for buyers and sellers. (UTR Texas Realtors) over 6 years ago

Gail, this is an excellent blog, and well deserved feature. 

And here I thought all that you had to do was put a sign up on the front lawn .......... LOL

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) over 6 years ago

Hi Gail, 

This should be sent to every single FSBO in the area...All we really do is put a sign in the ground and wait for the offers to roll in...yeah, right.

Posted by Ruthmarie Hicks (Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605) over 6 years ago

Ritchie - You are too sweet!

Shannon - I'll go over and read your post.

Joetta - I wouldn't go over the list with clients, but I do go over the major points during the listing presentation.

John - I didn't even put in all the details.  I'm in the midst of five transactions.

Chris and Dick - I've got 12 listings and 5 transactions underway right now. 

Tina - Yes, it is a lot of work.

Barbara - You sure put the time in on blogging.  I love your market reports.

Evelyn - Thank you!

Mary Kay - Ten words!  Get your 25 points.

Janis - I don't see any FSBO's succeed at selling in this market.

Sandy - Checklists are great if you have the time to look at them.  LOL

Ed - Thank you!

Jane - I'm prett methodical.

Sussie - Yep, lots of work!

George - What would you know about hard work?  Don't you just push a button and then the mortgage checks roll out for your clients?  ;)

Ruthmarie - The poor FSBO's are really struggling.  I just took one on as a client recently and got an offer for them after only a few weeks on the market.

Posted by Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT (William Raveis Real Estate) over 6 years ago

Hi Gail,

What a great, informative post. I would not be surprised if you had the best stats in all of Fairfield. Nicely done post.


Posted by Brent & Deb Wells, Prosper TX (LivingWell Properties) over 6 years ago

Hi Gail,

Congrats on the feature!

Good job explaining some of the many steps involved in selling a home.

Keep up the good work!

Posted by What Not To Renovate - Milan B., We provide tips & trends on home renos & designs over 6 years ago

now that's the right way to do it.  Your article is detailed and right on.  Congratulations on a job well done.  I'm sure you have many many satisfied clients!

Posted by Bruce Hicks, Your Lifetime Friend/Helper! (Best Homes Hawaii) over 6 years ago

Gail: That's quite a list. It would be interesting to keep adding to the list as new items came up. We do so much more. For example, I had someone park a trailer on my listing's property, another one was broken into, a third one has a tenant, etc. These type of things come under a different category like "Keeping on eye on your home because you have moved away already."

Posted by Hella Mitschke Rothwell, Hawaii & California Real Estate Broker ((831) 626-4000) over 6 years ago

Gail this is an excellent list, it really shows consumers how much work goes into selling a home.

Posted by Jennifer Fivelsdal, Mid Hudson Valley real estate connection ( JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571) over 6 years ago

Brent - Thank you!

Wandanna - I was surprised by the Feature.  So many good entries in this contest.

Bruce - I try to be organized and incorporate changes in social media into my checklist.

Hella - Vacant homes almost require property management.  Most of my listings are on my daily walk, so I get to inspect them from the outside for any issues.  There is too much liability in property management and too many headaches.

Jennifer - Thank you!  I should print out the list for my clients and include it in the listing paperwork.


Posted by Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT (William Raveis Real Estate) over 6 years ago

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