Fairfield County Homes for Sale: Creating an Area Profile for Your Market Area

Creating an Area Profile for Your Market Area

Black Rock Brochure

Consider creating an Area Profile for buyers.  This is the branded version with my name and phone number, but I also have an unbranded version that agents in my office use when they want to provide information about the Black Rock market area to their buyers.

I created this document in Microsoft Publisher and have a link to the community blog which I sponsor (of course).  I leave copies of the Area Profile in my listings to make it easy for agents to explain the benefits of this community to buyers and for buyers to take home and read.  I also attach this profile to booklets of my listings which I leave in local retail establishments. 



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Comment balloon 27 commentsGail Robinson • February 10 2008 06:10PM


Very nice -- I have been wanting to do something like this for the towns I most often cover.  I want to give them a tasts of the town without too many boring statistics.  I like this type of informative piece.  Thanks for sharing.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) about 11 years ago

Gail, nicely done! Mind if I copy? It's very clean and easy to read.


Posted by Colleen Fischesser Northwest Property Shop, A Tradition of Trust in the Pacific NW since 1990! (RE/MAX Advantage | Managing Broker) about 11 years ago
Well done, thanks for sharing.
Posted by Julie Jalone (MagnumOne Realty) about 11 years ago

That's a great idea. I have used Publisher for some other things. I might give this a shot for the Yorktown, New York area. I guess there are quiet a few different ways it could be done. Nice!!

Posted by Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa (Coldwell Banker Residential Brokerage/Coldwell Banker Commercial NRT) about 11 years ago

This is a great idea. thanks for the information!

Posted by Scott Hutchinson, Lago Vista Real Estate (REAL ESTATE) about 11 years ago
Gail I  love it. I will definitely get started on my target areas. Cassie
Posted by Cassie Hansley (Wilikinson and Associates) about 11 years ago

Joan - Yes, it's just a topline overview that hopefully whets their appetite so that they go to the community blog for more info.

Colleen - Not a problem.  It's just a template in Microsoft Publisher.

Julie - Thanks.  I'm glad you liked it.

Thomas - I use Publisher constantly.  It saves me the cost of hiring a freelance designer.  Their templates are awesome.

Scott - Thank you for stopping by.

Cassie - Terrific.

Posted by Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT (William Raveis Real Estate) about 11 years ago
Nicely done! I too have been wanting to do something similar! Going to work on it! Thanks!
Posted by Sandra Goetz (Referral's Inc, Charles Reinhart Company) about 11 years ago
Gail, waht a great idea.  I guess the only problem is that I market to 6 different areas but I guess I could make different profiles.  I really already have them made on my website but I had never thought about putting them to paper.
Posted by Marchel Peterson, Spring TX Real Estate E-Pro (Results Realty) about 11 years ago
That is really nice. I normally have relocation packets made up for my buyers new to the area but that would be a nice piece to have in there. Thanks for the idea.
Posted by Heather the Realtor Orlando, Lake Mary, First Time Home Buyers, Bank Owned Homes (LemonTree Realty) about 11 years ago

Sandra - Thanks.  I'm glad I got you going.

Marchel - If you have listings in six different market areas, the Area Profiles brand you as the expert in that market area.  If you already have the info on your website, it shouldn't be that much work to create the profiles in Publisher.

Heather - It is a good addition to a relocation packet. 

Posted by Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT (William Raveis Real Estate) about 11 years ago

We do that in our office, only we call it an area lifestyles brochure.  Our website is chock full of area information, and recently I've been breaking it down and writing a lot about individual neighborhoods - community or neighborhood profiles.  I'm going to have to check out your area to see if you've been putting these area profiles in Localism... because that's where it truly belongs.

Great job... I love the layout of your area profile.  It looks very nice!

Posted by Jon Miller (United Country-Marshland Realty) about 11 years ago
Jon - Yes, I copied the text from my Area Profile and created a post for Localism some time ago http://localism.com/article/59500/Black-Rock-A-Vibrant-Coastal-Community .  You'll also see photos and market reports in Localism of Black Rock.  However, I still find that paper copies have an impact because it gives consumers the info they need about the area at the time that they are looking at the listing.
Posted by Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT (William Raveis Real Estate) about 11 years ago
This makes a lot of business sense. It is savvy marketing, and it works, that's the best part. Using MS Publisher you can create really quality material, make your community look great and position yourself as a class act sponsor. You create "buzz" and a positive image and personal brand by uplifting your community. I love it. Lance
Posted by Lance Winslow (The Car Wash Guy) about 11 years ago

Lance, Thanks for stopping by.

Posted by Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT (William Raveis Real Estate) about 11 years ago
Gail, thanks for sharing. I recently began working with Blackwater Consulting for SEO and they have me developing community pages. Next is neighborhoods in these communities. I hadn't really thought of combining them both into a 4-page print version until I saw your post.
Posted by Vickie Nagy, Vickie Jean the Palm Springs Condo Queen (Coldwell Banker Residential Real Estate) about 11 years ago
Great post.Thanks for sharing. I like the idea of creating it in Publisher.
Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) about 11 years ago

Vicky - Wouldn't it be better to do one profile for each neighborhood rather than combining all four?  The printing can get expensive.

Gita - Publisher is a great program for real estate agents to use because it makes us look more professional without the expense of hiring a desktop publishing freelancer.

Posted by Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT (William Raveis Real Estate) about 11 years ago
Gail -- That is a lovely profile. . .excellent idea.  Marketing is such a multifaceted thing, I love creating items that serve a number of purposes. Thank you for sharing your wisdom!
Posted by Lori Gilmore, Realtor - Will County Illinois (Baird & Warner Real Estate) about 11 years ago
Lori - Well thank you for the kind words!  Have a good day.
Posted by Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT (William Raveis Real Estate) about 11 years ago

Gail, this looks great!  Which template did you use?  When you say that you link to the community blog, do you mean that you just put the community blog info on the flyer?

Thanks for sharing!

Posted by Irina Netchaev, Pasadena CA Real Estate (Pasadena Views Real Estate Team, Inc.) about 11 years ago
This is great, thanks for sharing. We'll try it in our area.
Posted by Monica Bourgeau, Business Coaching (New Phase Business Coaching) about 11 years ago

Gail - Very nicely done!  Great layout, great photos, and great content! ...makes me realize how much work I need to do to my site...



Posted by Kelsie Compton, Cary NC Real Estate (Triangle Choice Realty, Inc.) about 11 years ago
That looks very professional. I love publisher and use it for just about everything I do for marketing.
Posted by Pam Graham, Jacksonville, Clay & St Johns Counties (All Real Estate Options) about 11 years ago

Irina - I used the template with the sunflowers across the top.  Sorry I can't remember more, but it was several years ago.  I replaced the sunflowers with my photo of the water.  Yes, I put the URL for the blog in the box on the upper right side.  (It's a little hard to see it in the photo, it's in the green box.)

Kevin & Monica - I'm glad you found it useful.

Kelsie - Thanks, I like to take photos.  That's a hobby of mine.  The layout was easy thanks to Microsoft Publisher.  The content was a distillation of many, many previous attempts at describing the key features o my market area.  I couldn't have just sat down and written anything like that in ten minutes.

Pam - I'm sure there is desktop publishing software that can produce a better result, but given all that we have to do as Realtors, who has the time for the learning curve.  Microsoft Publisher produces professional looking results without a steep learning curve.

Posted by Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT (William Raveis Real Estate) about 11 years ago
Gail,Great idea! The piece looks to be a quality piece with outstanding photos. Heck it makes me want to live in Black Rock.
Posted by Jill Wente, Realtor, CRS, MCNE, CHMS (Better Homes and Gardens Real Estate | Gary Greene) about 11 years ago
Jill - I have just the place for you.  Call me!  LOL
Posted by Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT (William Raveis Real Estate) about 11 years ago

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